Founded in 2011, the mission of EMPOWER digital is to empower individuals and companies to expand their businesses through authentic, intelligent, precise, and balanced creative marketing. EMPOWER digital employs a unique methodology that is comprehensive, holistic, and socially conscious. In working closely with the client, Dian Oved, CEO and founder, helps the client to understand how to communicate and changes the way they are presented in the digital space. A Wharton grad and door-opener, Dian has connections across the digital, entertainment, tech, and business spheres. Over the years she has worked with A-list clientele and high-net worth individuals as both a PR handler and marketing strategist. Dian and her team are positive and results driven, working with the intention to elevate the client to the highest potential.
Dian develops and executes digital integration and social media strategies for her clients. She consults for individuals and brands on how to build and maintain a following through digital and social media. Having experience working with high-profile projects and as a handler for well-known individuals, Dian has developed unique and effective strategies that she applies to her clients in order to successfully promote and market their products.
Dian has over seven years of deep experience in Digital Strategy and Social Media, beginning with her career in the music industry. She began her career in Corporate Finance in 2004 at companies such as EMI Music and The Weinstein Company. She then spent time at MySpace in Business Development, working on strategic partnerships with the major record labels to create an entirely new music portal for the social network. After launching the new music site for MySpace, Dian returned to EMI Music as the Director of Digital, where she managed digital operations for the record label’s artists.
Prior to founding EMPOWER digital, Dian was the Director of Digital Strategy & Social Media for Career Artist Management. There she managed and executed digital and social media strategy for Maroon 5, Sara Bareilles, Vanessa Carlton, 3 Doors Down, The Barenaked Ladies, Megadeth, Kenny G, and more.
A student of meditation for over 20 years, Dian’s intention is to maintain authenticity and integrity in her work. She also continues to train in practices such as Yoga, Lianggong, Wing Chun, and Kung Fu, which provides her with discipline and balance. Dian is health-conscious and strives to work positively with the planet.
Dian received a B.S. in Economics from the Wharton School and B.A. in Asian and Middle Eastern Studies from the University of Pennsylvania. Currently, Dian guest lectures at UCLA Extension about social media, digital marketing, and branding. Dian is based in Los Angeles.
Social Media & Email Marketing
PR Strategy & Execution
Traditional PR [Media Outreach & Coordination]
Influencer / Celebrity Outreach
EMPOWER Digital has been fortunate to have worked with some fantastic companies in addition to high-profile talent. Here are some highlights.